Anime Market Reaches $28.22 Billion As Overseas Spending Hits 57.1% Share
Preliminary figures presented at TIFFCOM on October 30 put the broader anime market at ¥4.45 trillion ($28.22 billion) for 2025, up 15.8% from 2024.
1 source 10h ago
Reporting from 1 source: Cartoon Brew.
Why it matters
The gap between a $28.22 billion market and $3.21 billion in studio revenue is the beat's real story, since production committee payouts and rights retention decide how much of that overseas growth actually reaches the studios.
Key Facts
- The broader anime market reached ¥4.45 trillion ($28.22 billion) in 2025, up 15.8% from 2024.
- Overseas spending accounted for ¥2.54 trillion ($16.13 billion), or 57.1% of the total.
- Production company revenue reached ¥505.5 billion ($3.21 billion), up 8.4%.
- The figures were presented at TIFFCOM on October 30, ahead of the Anime Industry Report 2026.
- Japan's content industry targets ¥20 trillion in overseas sales by 2033, with anime expected to contribute ¥6 trillion.
Overseas spending reached ¥2.54 trillion ($16.13 billion), up 17.2%, and the overseas share rose to 57.1% from 56.5%. Production company revenue was ¥505.5 billion ($3.21 billion), up 8.4%.
Masahiro Hasegawa, editor-in-chief of the Anime Industry Report, presented the 2025 preliminary numbers ahead of next year's report. He separated the wider market, which counts merchandising, games, music and live entertainment alongside animation, from the narrower measure of what production companies themselves earn. Hasegawa said international revenues do not necessarily come directly to the animation companies, because money flows to production committees and is distributed among their members.
He also noted that more production companies are retaining rights to their work, which lets them collect domestic and overseas licensing revenue while production costs rise. Kazuko Ishikawa, president of the Association of Japanese Animations and of Nippon Animation, opened the session by saying the potential keeps expanding and that many creators now develop works with overseas expansion in mind.
Written with AI by Yomimono from the 1 cited source below, including Japanese-language reporting where cited. See our editorial policy.
Add Yomimono as a preferred source on Google