Asus Raises ROG Xbox Ally Base Model Price By 40,000 Yen
ASUS has raised the price of the base model ROG Xbox Ally handheld PC from 89,800 yen to 129,800 yen, a 40,000 yen increase. The higher-end Ally X model saw a 30,000 yen hike in February.
1 source May 18
Reporting from 1 source: GameBusiness.jp.
Why it matters
The price hike follows a similar increase on the higher-end model earlier this year, suggesting sustained cost pressure across the entire ROG Xbox Ally lineup.
Key Facts
- ASUS raised the base model ROG Xbox Ally price from 89,800 yen to 129,800 yen, a 40,000 yen increase.
- The higher-end Ally X model received a 30,000 yen price hike in February 2026.
- The official ASUS Store now shows the new price, while the Xbox website still lists the old price on its product introduction page.
- Some third-party retailers still offer the base model at around 96,591 yen, though stock may be limited.
Some retailers still list the old price, but the official ASUS Store now shows the new price.
The base model of the ROG Xbox Ally, the handheld gaming PC co-developed by ASUS and Microsoft, now costs 129,800 yen on the official ASUS Store, up from 89,800 yen. The 40,000 yen increase surpasses the 30,000 yen hike applied to the higher-end Ally X model in February 2026. The Xbox official website still lists the old price on its product introduction page, but the sales page redirects to the revised figure. Third-party retailers on price comparison sites show mixed pricing, with some still offering the device at around 96,591 yen, though stock may be limited.
Written with AI by Yomimono from the 1 cited source below, including Japanese-language reporting where cited. See our editorial policy.
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Sources
- GameBusiness.jp ハンドヘルドPC「ROG Xbox Ally」廉価モデルが4万円の値上げ。89,800円から129,800円へ価格改定