FAIRY TAIL Marks 20th Anniversary With First graniph Collaboration
The line trades on 20 years of FAIRY TAIL iconography rather than new animation, so the anniversary is being monetized through apparel first while the franchise's screen output since 2024 remains 100 Years Quest.
Reporting from 1 source: Anime Anime.
Kodansha's FAIRY TAIL is marking 20 years since its serialization began with a first collaboration with the apparel brand graniph. Ten items, including T-shirts, a hoodie, a jacquard knit, and a fleece blouson, go on sale October 27, 2026. The designs use Natsu, Lucy, Happy, Mystogan, and the Grand Magic Games, with embroidery and prints keyed to scenes and guild imagery from Hiro Mashima's manga.
The pieces lean on specific moments rather than generic character shots. A long-sleeve T-shirt embroiders the wrecked guild hall with the English line "Now... are we going back to the guild!!", and prints the aftermath of the Acnologia fight on the back. The Happy hoodie hides a print of his parents crying under the hood, and the Mystogan knit carries his mark on the right sleeve. A fleece blouson works the guild logo out of Mavis, Makarov, Natsu's flame, Gray's ice, and Erza's sword.
- Are We Going Back to the Guild!! | Long-Sleeve T-Shirt: Embroidered ruined guild exterior, Acnologia aftermath print on the back
- FAIRY TAIL | Raglan Long-Sleeve T-Shirt: Natsu, Lucy, and characters beyond guild lines, with Lucy's line on the guild name's origin
- Happy | Hoodie: Sagara embroidery of Happy in flight, hidden print of his parents in tears
- Mystogan | Jacquard Knit: Crew-neck jacquard with Mystogan's mark on the right sleeve
- Grand Magic Games | Fleece Blouson: Back embroidery of the guild logo built from Mavis, Makarov, Natsu's flame, Gray's ice, and Erza's sword
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.