Hozuki's Coolheadedness Pop Up Store Reveals Second Goods Wave
The second wave puts the smaller everyday goods alongside the badge and charm draws, which is the pattern that keeps a two-store pop up stocked for a month rather than a weekend.
Nijimen
Figure and collectibles news フィギュア
Hatsune Miku Gets Nendoroid in Hokusai Collaboration Design
The figure moves a museum-adjacent ukiyo-e project into the standard Nendoroid retail channel, pricing a Hokusai tie-in at the same 8,500 yen as any other release.
Dengeki Hobby Web
SSK and Ultraman Tiga Team for Rubber Gloves and Logo T-Shirts
The collaboration puts Ultraman Tiga designs onto regulation-style baseball gear sold through SSK and Tsuburaya Store ONLINE, extending the 60th anniversary project into equipment rather than apparel alone.
Dengeki Hobby Web
PalVerse Adds Star Wars Figures From Bushiroad
Bushiroad is extending PalVerse, a deformed figure brand built on its own properties, into licensed Star Wars character goods sold through general retail rather than hobby channels alone.
Dengeki Hobby Web
Trigger Opens Lottery Sales for Raw In-Between Frame Packages Across Four Titles
The lottery format for production drawings sold one title at a time spreads the anniversary merchandise across a month, and it treats animators' working materials, not finished art, as the collectible.
Studio Trigger
Bandai Opens Invitation-Only Orders for Metal Structure Gundam Mk-II
Kaitai Shoki is Bandai Spirits' top-tier completed robot figure line, and the Mk-II is the latest Universal Century machine in a range that treats each release as a high-price, application-only purchase rather than a general retail item.
Dengeki Hobby Web
Love Live! Sunshine!! Pop Up Shop Heads To Shinjuku Marui Men In October
The shop puts the franchise's merchandise cycle back in front of Tokyo shoppers for eleven days, with the gal uniform illustrations as the hook and pre-orders routed through AMNIBUS and Animate afterward.
Nijimen
Volks Hobby Round 35 Sets November 7 Date With 126 Same-Day License Dealers
The same-day license system is the load-bearing part: Volks brokers the character rights so sculptors can sell licensed works only inside the venue on the day, which is why the dealer count is the number that defines the event.
Dengeki Hobby Web
UMBRELLA BOX to Pick Official Ambassadors via SHOWROOM Starting October 26
The brand is treating the audition itself as the marketing channel, using an open selection process rather than a conventional campaign to build an audience before the ambassadors are even named.
ASCII.jp
Prime 1 Studio Opens Preorders for Halo: Campaign Evolved Master Chief Statue
The statue line is being built around the reconstructed campaign rather than the original release, which is how the merchandising for this title is being positioned against the 25-year-old game it restages.
Dengeki Hobby Web
Kadokawa Releases Six More Arbalest Images Ahead Of February 2027 Launch
The kit's selling point is tactical completeness: Kadokawa says it is the first plastic model of the unit able to reproduce all three of its Normal, ECS Activated, and Lambda Driver Activated states, which is what the image set is being used to demonstrate ahead of the October preorder close.
Dengeki Hobby Web
Chiikawa and Mofusand Pop Up Shops Open Together at Toyama's Favore
Two character brands with separate audiences are sharing one retail floor at Favore, and the mofusand shop is being held at the mall for the first time, which is the kind of pairing a shopping center uses to pull different fan groups through the same door.
Nijimen
Hello Kitty And Grove Team Up For Fall Bag And Cardigan Lineup
The lineup carries Hello Kitty's ribbon-over-eyes motif into everyday bags and a cable knit cardigan, extending Sanrio's character licensing into a women's fashion brand sold through shopping centers nationwide.
Anime Anime
System Service Adds Milky Subway To Vivit Figure Prize Lineup
System Service is building the Milky Subway prize push around two characters first and holding the other two back a month, which paces the crane game rollout rather than dropping the whole cast at once.
Dengeki Hobby Web
Ultra Heroes Expo 2027 New Year Festival Sets Tokyo Dome City Run
The expo's booking pattern shows the New Year Festival is being used as a sustained promotional platform for Ultraman Teo, with its lead billed every day of the run and its supporting cast spread across the calendar.
Dengeki Hobby Web
Yu Yu Hakusho Pop Up Shop Runs in Ikebukuro from October 31
The license sits with Kadokawa rather than the animation side, so an Ikebukuro retail run plus parallel online sales is the model doing the work here: drawn goods and a purchase bonus, with the online window on the same dates instead of staggered behind the store.
Dengeki Hobby Web
Street Fighter Movie Debuts Wearable Guile Hair Popcorn Bucket
The tie-in turns a character's most recognizable silhouette into the merchandise itself, and the promotional video puts the actor wearing it at the center of the campaign rather than in a standard poster or trailer beat.
Denfaminicogamer
Kirby Of The Stars ChocoL Choco Collaboration Gets Box And Strawberry Shortcake Types
The release leans on the packaging as the product: the inner bag ships with a stage illustration and enough wrapper designs for buyers to arrange their own scene, which is the part that carries a candy tie-in beyond the chocolate itself.
Inside
Pokemon TCG Pocket Merchandise Heads to Pokemon Centers on September 26
The merchandise turns in-game items and expansion pack art into physical goods sold through Pokemon Centers, tying the app's card design directly to retail shelf space.
Inside
Bandai Spirits Plans 2027 Re-Release For Ichiban Kuji Hunter x Hunter Greed Island 2
The re-release puts a full Greed Island prize lineup back on shelves at a fixed 850 yen a draw, with Bandai Spirits still holding back the release window and store list.
Inside
Nijigasaki Japanese Bunny Goods Open Pre-Orders
A mail-order run this wide, spanning trading items and large display pieces, shows the Nijigasaki cast carrying merchandise lines beyond the anime's broadcast window.
Nijimen
Square Enix Opens Pre-Orders for UNDERTALE x FINAL FANTASY Pixel Merch
The crossover turns two catalog properties into a single merchandise line sold through Square Enix's own store, which is a low-risk way to keep both brands in front of buyers between game releases.
Inside
Pop Team Epic Coffee Collaboration Comes To OK COFFEE
The collaboration tests whether a joke-first gag manga can carry a food product on taste rather than on the joke, since the stated goal is a blend people would actually reorder rather than a one-off character good.
Anime Anime
Alya Bathrobe Acrylic Stands Open for Preorder on Kadokawa Store
The bathrobe lineup goes on sale ahead of the Kyoto International Manga Anime Fair, where Kadokawa will sell it at its booth before the general preorder window closes.
Dengeki Hobby Web