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Hello Kitty and ELLE SPORT Team Up for Four-Piece Apparel Line

Sanrio's Hello Kitty and ELLE SPORT, the sports line of lifestyle brand ELLE, have collaborated on a four-item apparel collection.

Reporting from 1 source: Anime Anime.

Why it matters

The collaboration puts Hello Kitty into sporty everyday wear sold through AEON's national retail network rather than a character goods specialty channel, and the pieces are priced and sized for adults.

Hello Kitty and ELLE SPORT Team Up for Four-Piece Apparel Line

The lineup includes a half-zip pullover, straight pants, a jacquard pullover, and a print long-sleeve T-shirt, each in three or four colors and sizes S through XL. Prices run from 3,278 to 4,378 yen including tax. Items go on sale from Saturday, August 29, 2026 at AEON and AEON STYLE stores nationwide and the AEON STYLE online store.

Each piece carries a Hello Kitty accent rather than a full character print. The half-zip pullover has a one-point mark on the chest and cuffs, and the straight pants carry one on the thigh and back.

The jacquard pullover builds a houndstooth-like pattern from quilted jacquard material, with ribbing at the neck, cuffs, and hem. The print long-sleeve T-shirt combines a front graphic with an all-over pattern and a logo name on the left sleeve.

  • Hello Kitty × ELLE SPORT Half-Zip Pullover: 4 colors, sizes S/M/L/XL, ¥4,378
  • Hello Kitty × ELLE SPORT Straight Pants: 3 colors, sizes S/M/L/XL, ¥4,378
  • Hello Kitty × ELLE SPORT Jacquard Pullover: 3 colors, sizes S/M/L/XL, ¥3,278
  • Hello Kitty × ELLE SPORT Print Long-Sleeve T-Shirt: 4 colors, sizes S/M/L/XL, ¥3,278

Written with AI by Yomimono from the 1 cited source below, including Japanese-language reporting where cited. See our editorial policy.

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ELLE SPORT Sanrio

Sources