Kawai-chan Marks 70th Anniversary with First General-Sale Keychains
Kawai Music School's official character Kawai-chan has a new design and a new milestone.
1 source 53m ago
Reporting from 1 source: Nijimen.
Why it matters
The character has until now lived inside Kawai classrooms and now has a public face: a shop-selling keychain, a site for children, and stickers planned for LINE, which moves a music school mascot into ordinary retail.
Key Facts
- The 70th Anniversary Limited Kawai-chan Keychain went on sale on November 2, 2026, at 660 yen each.
- The keychain is the first Kawai-chan merchandise sold to the general public.
- The keychain comes in red, rose pink, mocha, smoky blue, and khaki.
- Kawai Music School renewed the Kawai-chan design for the school's 70th anniversary.
- The Kawai-chan site includes a drawing song, a rhythm game, and a four-panel comic, with new LINE stickers planned.
The 70th Anniversary Limited Kawai-chan Keychain went on sale on November 2, 2026, priced at 660 yen each and offered in red, rose pink, mocha, smoky blue, and khaki. The character site has opened with a drawing song, a rhythm game, and a four-panel comic, and new LINE stickers including animated ones are scheduled to follow.
The keychain is the first Kawai-chan product sold to the general public, and the design leans on the anniversary: the "70" logo sits on the clothes, with a white ribbon as the accent. The body is polyester and the chain is steel, and a ball chain lets the keychain move between bags and keys. The site inside the music school's website is slated to add content over time rather than arrive complete, with the drawing song, rhythm game, and four-panel comic listed as items to be updated.
- Red: one of five keychain colors
- Rose pink: one of five keychain colors
- Mocha: one of five keychain colors
- Smoky blue: one of five keychain colors
- Khaki: one of five keychain colors
Written with AI by Yomimono from the 1 cited source below, including Japanese-language reporting where cited. See our editorial policy.
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