Anime, manga, and games, with a take · A Yukimedia publication

Kodansha Creators' Lab Releases Death Game ADV BUZZ or DIE on Steam

Kodansha Creators' Lab has released BUZZ or DIE, a death game adventure game by indie creator Bon, on PC via Steam for 1,240 yen, with a 20% discount to 992 yen until November 12.

Reporting from 1 source: Game Spark.

Why it matters

The game turns the short-video attention economy into the scoring system of a death game, with thumbnail choices deciding what the partner's video becomes and which prisoner survives.

Kodansha Creators' Lab Releases Death Game ADV BUZZ or DIE on Steam

Key Facts

  • Kodansha Creators' Lab released BUZZ or DIE on PC via Steam.
  • BUZZ or DIE costs 1,240 yen, discounted 20% to 992 yen until November 12.
  • Developer Bon has previously released EgoMixer and Juninbo Zenbu Furu.
  • Manga artist Junji Okada drew the character illustrations.
  • The Steam soundtrack has 35 tracks and the digital art book runs about 54 pages.

Players partner with a death row inmate, including former cult founder Sagishima, and win viewer votes with short videos mocking rivals. Character art is by manga artist Junji Okada.

The release splits into two phases. An Investigation Part has players read through prisoners' conversations and recollections to dig up their pasts, and a Thumbnail Production Part has them combine images and words into a single thumbnail matching each video's theme. That thumbnail decides what the partner's short video looks like, so the aim is maximum flashiness at a rival's expense.

The cast is built from paired death row inmates with serious crimes behind them, among them a former comedian turned bomber, a genius hacker girl, a revolutionary and a cannibal chef. The karmic ties between each pair are meant to surface as the program goes on. A 35-track soundtrack and a roughly 54-page digital art book are also on sale on Steam.

Written with AI by Yomimono from the 1 cited source below, including Japanese-language reporting where cited. See our editorial policy.

Add Yomimono as a preferred source on Google

BUZZ or DIE Junji Okada

Sources