3 sources Sep 14 Updated
Muv-Luv Series Passes 1 Million Cumulative Sales, 500-Winner Giveaway Launches
Developer age announced that the Muv-Luv visual novel series has surpassed 1 million cumulative copies sold.
Reporting from 3 sources: GameBusiness.jp, Game Spark, Inside.
Why it matters
The campaign's five-platform reach, including Chinese services Weibo and bilibili alongside X, shows age treating the Muv-Luv franchise's overseas Steam audience as a core part of its sales milestone celebration.
Key Facts
- The Muv-Luv series has surpassed 1 million cumulative copies sold, as announced by developer age.
- The follow-and-repost giveaway runs from September 14, 2026, to September 21, 2026, at 23:59.
- A total of 500 winners will be selected, with 100 winners on each of X (Japan and English), Weibo, bilibili, and HEYBOX.
- Winners can choose one of 12 Muv-Luv series titles currently on sale on Steam as their prize.
- Prize Steam keys are scheduled to be sent around October to November 2026.
To mark the milestone, the studio is running a follow-and-repost campaign across five social media platforms, giving away Steam keys for a winner's choice of one title from the 12 Muv-Luv series games currently available on Steam. The giveaway runs from September 14, 2026, to September 21, 2026, at 23:59, with 100 winners selected on each of X (Japan and English accounts), Weibo, bilibili, and HEYBOX, for a total of 500 winners. Entry requires following the official account on each platform and reposting the campaign post; HEYBOX entrants must also press an in-app lottery button. Prize Steam keys are scheduled for delivery around October to November 2026. The selectable prize lineup includes Muv-Luv, Muv-Luv Alternative, Muv-Luv photonflowers*, Muv-Luv photonmelodies♮, the four Muv-Luv Unlimited: The Day After REMASTERED episodes, Muv-Luv Alternative Total Eclipse Remastered, Muv-Luv Alternative Total Eclipse: The Imperial Capital Burns, Project MIKHAIL, and Kimi ga Nozomu Eien ~Enhanced Edition~. Separately, a Muv-Luv Lovely Sale is running on Nintendo Switch with up to 30% off select series titles.
The 1 million sales figure covers the entire Muv-Luv series, which began as a visual novel franchise before expanding into anime and other media. The giveaway's prize pool spans the full current Steam catalog, from the original Muv-Luv and its sequel Muv-Luv Alternative to spin-offs like Project MIKHAIL and the standalone romance title Kimi ga Nozomu Eien ~Enhanced Edition~.
The campaign's structure differs by platform. On X, Weibo, and bilibili, entry is a standard follow-and-repost action. HEYBOX, a gaming community app, requires an additional step through its in-app lottery page. Winners will receive Steam keys, which age plans to distribute in October or November 2026.
Alongside the giveaway, the Muv-Luv Lovely Sale on Nintendo Switch offers discounts of up to 30% on titles including Muv-Luv REMASTERED, Muv-Luv Alternative REMASTERED, and Muv-Luv Unlimited: The Day After ULTIMATE COLLECTION. The sale runs in parallel with the social media campaign, both ending September 21, 2026.
- Muv-Luv: Original visual novel
- Muv-Luv Alternative: Sequel to the original
- Muv-Luv photonflowers*: Side story collection
- Muv-Luv photonmelodies♮: Side story collection
- Muv-Luv Unlimited: The Day After episode:00 REMASTERED: Remastered episode
- Muv-Luv Unlimited: The Day After episode:01 REMASTERED: Remastered episode
- Muv-Luv Unlimited: The Day After episode:02 REMASTERED: Remastered episode
- Muv-Luv Unlimited: The Day After episode:03 REMASTERED: Remastered episode
- Muv-Luv Alternative Total Eclipse Remastered: Remastered spin-off
- Muv-Luv Alternative Total Eclipse: The Imperial Capital Burns: Spin-off title
- Project MIKHAIL: Strategy game
- Kimi ga Nozomu Eien ~Enhanced Edition~: Standalone romance visual novel
Written with AI by Yomimono from the 3 cited sources below, including Japanese-language reporting where cited. See our editorial policy.
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