SEGA And Balenciaga Launch Joint Collection With Japan-Exclusive Sonic Varsity Jacket
SEGA announced an official partnership with Balenciaga, with the "Balenciaga | SEGA" collection going on advance sale on September 15 at select Balenciaga stores in Japan and the official online store, including Japan-exclusive items.
1 source Sep 15
Reporting from 1 source: GAME Watch (Impress).
Why it matters
The partnership puts SEGA's Sonic iconography into a luxury fashion house's ready-to-wear and storefront, with a playable vintage Blast City cabinet in Aoyama carrying the game side of the tie-up rather than the clothing alone.
A worldwide rollout follows on September 22 at select Balenciaga stores and balenciaga.com. Ready-to-wear includes a Japan-exclusive varsity jacket and long-sleeve T-shirt; merchandise includes a nylon bomber jacket, oversized T-shirt, zip-up hoodie, and brim cap.
Two vintage SEGA Blast City arcade cabinets will be installed at Balenciaga's flagship store in Aoyama, Tokyo. One is playable and set up for Sonic the Fighters, the 1996 fighting game, so visitors can play one-on-one matches with Sonic characters at the store. The second cabinet is displayed in the store window.
Designs across the collection include Sonic's name logo in heavy metal-style lettering, a sticker-style Balenciaga logo in the SEGA font, and a blue hedgehog mascot wearing Balenciaga's Jet sneakers leaping out of a screen as a hologram. SEGA announced the partnership alongside the collection.
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Sources
- GAME Watch (Impress) SEGA、バレンシアガとの公式パートナーシップを発表。コラボコレクションが本日9月15日より発売