Seju Opens Official BeReal Accounts for 17 Talents
Seventeen talents from the production label seju, including Ayaka Honmou, Hirona Nagahama, Rion Tada, and Mao Takano, have each opened official BeReal accounts.
1 source 1h ago
Reporting from 1 source: ASCII.jp.
Why it matters
Seju is routing its talents' casual, unpolished moments through a platform built on spontaneity, a channel that sits apart from the polished posts the label already runs on other services.
Key Facts
- Seventeen talents from the production label seju have each opened official BeReal accounts.
- The group includes Ayaka Honmou, Hirona Nagahama, Rion Tada, and Mao Takano.
- Hirona Nagahama introduced her BeReal account on the runway at Rakuten GirlsAward 2026 AUTUMN/WINTER on September 26.
- Seju says the accounts will share moments between shoots and during off-time that do not appear in the talents' usual posts.
- On BeReal, the talents ask fans questions and reply to comments.
The app lets users share unstaged moments, and the label says the accounts will carry behind-the-scenes material from shoots, off-time, and everyday life. Nagahama announced her account on the runway at Rakuten GirlsAward 2026 AUTUMN/WINTER on September 26 and took BeReal photos there.
BeReal's format asks for a photo in the moment, without the staging of a planned post. Seju is leaning on that constraint: the label says the accounts will carry expressions caught between shoots and figures relaxing during off-time, material that does not surface in the talents' usual feeds. The talents also ask fans questions and reply to comments on the app, which turns each account into a conversation rather than a feed. Nagahama took the crossover further by announcing her account on the Rakuten GirlsAward 2026 AUTUMN/WINTER runway on September 26 and shooting BeReal photos on the spot.
Written with AI by Yomimono from the 1 cited source below, including Japanese-language reporting where cited. See our editorial policy.
Add Yomimono as a preferred source on Google