BEAMS is in the middle of its 50th anniversary year, with a run of collaborations and licensed merchandise tied to the milestone and its BEAMS BOY and BEAMS MANGART labels. Its capsule line with Licca-chan is set for a nationwide release in December 2026.
BEAMS has spent 2026 marking its 50th anniversary through licensed products and brand collaborations rather than its own apparel line. The anniversary merchandise runs across several partners: a BE@RBRICK with the BEAMS logo built into the body, priced at 4,400 yen for the 100% figure and 27,500 yen for the 400% figure, with both sizes scheduled for October 2026 and pre-orders open on the BEAMS official online shop.
The anniversary also reaches into games. CESA will sell the GAME ARTeee COLLECTION, a limited-time Tokyo Game Show 2026 collaboration with the BEAMS MANGART label, from September 15 at two BEAMS stores and the BEAMS online shop. The collection marks TGS's 30th anniversary and BEAMS's 50th, and it is tied to a STAFF WEAR PARTNER deal. Separately, WAKA and BEAMS jointly developed the Roblox game "Mannequin kara Fuku wo Atsume ro!" (STEAL THE CLOTHES), released on August 7, 2026. BEAMS describes it as the brand's first original game.
The capsule merchandise continues past the anniversary. Takara Tomy Arts will release the BEAMS BOY Miniature Collection -Licca-chan Collaboration- nationwide from December 2026, a five-item lineup of a Logo Bag, a Logo Cap in black, a Logo Cap in pink, Sign Logo Sneakers, and a Reprint Logo Shopper. Each play costs 400 yen. Takara Tomy Arts says Licca-chan can wear the 32 to 49mm pieces, and the caps, bag, and shopper include ball chains.
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BEAMS is releasing a special BE@RBRICK with the BEAMS logo built into its body to mark the brand's 50th anniversary. It comes in two sizes: a 100% figure at roughly 7 cm for 4,400 yen, and a 400% figure at roughly 28 cm for 27,500 yen, which includes a light-up unit. Both are scheduled for October 2026 and pre-orders are open on the BEAMS official online shop.
CESA will sell GAME ARTeee COLLECTION, a limited-time Tokyo Game Show 2026 collaboration with the BEAMS MANGART label, from September 15 at two BEAMS stores and the BEAMS online shop. The collection marks TGS's 30th anniversary and BEAMS's 50th. It includes seven T-shirts drawn by Zashikiwarashi, a group-illustration T-shirt, and an All-Star T-shirt, all on pre-order.