Hasbro raised its full-year outlook after third-quarter 2026 revenue rose 15% to $1,595.3 million, led by Magic: The Gathering at $616.1 million. The company also has an electronic Master Sword replica on pre-order for spring shipping.
Hasbro's most recent quarter put the toy maker's growth in one brand. Third-quarter 2026 revenue rose 15% year on year to $1,595.3 million, and operating profit rose 51.7% to $517.3 million. Wizards of the Coast and Digital Gaming led the segments with revenue up 31% to $747.2 million. Magic: The Gathering rose 34% to $616.1 million, about 40% of company revenue. Hasbro raised its full-year forecast on that result.
The card business is the throughline running back through the year. In June, Wizards of the Coast president John Hight gave an official interview on a visit to Japan, discussing Magic's record sales in 2025 and the Japanese market's importance, and pointing to Duel Masters' 25th anniversary in 2027. Hight called Japan the source of TCG culture and said any TCG that succeeds there can succeed globally. Three months later, Hasbro's toy side opened pre-orders for a 27-inch electronic Master Sword modeled on the sword from The Legend of Zelda: Tears of the Kingdom, priced at US$39.99 on Hasbro Pulse, Walmart, Amazon, and other shops, with shipping planned for next spring.
The three stories cover different parts of the company: a quarterly earnings result, a licensed replica pre-order, and an executive interview about the card market. The common thread is Wizards of the Coast, which drove the quarter and supplied the executive voice in June. The Master Sword sits outside that segment, in Hasbro's licensed toy business.
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Hasbro's third-quarter 2026 revenue rose 15% year on year to $1,595.3 million, with operating profit up 51.7% to $517.3 million. Wizards of the Coast and Digital Gaming led growth, its revenue up 31% to $747.2 million on the strength of Magic: The Gathering, which rose 34% to $616.1 million, about 40% of company revenue. Hasbro raised its full-year forecast.
Hasbro put its electronic Master Sword up for pre-order on September 9 at 1:00 p.m. EDT on Hasbro Pulse, Walmart, Amazon, and other shops for US$39.99. The 27-inch toy is modeled on the sword from The Legend of Zelda: Tears of the Kingdom and carries over 15 sound effects triggered by touch, motion, and impact. Hasbro plans to ship it next spring.
John Hight, president of Wizards of the Coast, visited Japan and gave an official interview. He discussed Magic: The Gathering's record sales in 2025, the importance of the Japanese market, and plans for Duel Masters' 25th anniversary in 2027. Hight described Japan as the source of TCG culture and said any TCG that succeeds there can succeed globally.