Mazda's licensed merchandise pipeline is active across die-cast, gashapon, and apparel, with the RX-7 as the recurring subject. The company's own 60th rotary anniversary die-cast set goes on sale October 3, 2026, alongside a separate RX-VISION GT3 EVO appearance in Gran Turismo 7 within 2026.
Mazda's licensing activity over this stretch runs through three channels: its own anniversary merchandise, third-party capsule and die-cast lines, and a Gran Turismo 7 car. The throughline is the RX-7, which appears in four of the six stories in different forms and scales. The company's 60th rotary anniversary set pairs two Initial D cars, the FC3S Savanna RX-7 and the FD3S Efini RX-7, as a 1/64 two-car set at 11,000 yen, sold from October 3, 2026 at the Mazda online shop and Mazda Fan Festa 2026 at Fuji Speedway, with dealership orders from October 8.
On the toy side, Bandai's Vender Division launched Karkeshi GP in the first week of September 2026 with a Mazda Selection 01 capsule lineup running from the 787B to the Savanna RX-7, 24 types at 400 yen per play. Bandai also released Luminous Mechanical Vehicle in the second week of June 2026, a 500-yen capsule with late-model RX-7 body parts and separate parts sets for early and mid models, about 80mm long with light-up headlights and taillights. TARMACWORKS opened Amazon Japan pre-orders for four 1/64 die-cast mini cars, including a Pandem Mazda RX-7 FC3S, priced 5,060 to 6,160 yen and scheduled for February 28, 2027.
Shimamura's apparel drop covers the Eunos Roadster and RX Series, with embroidered trainers in men's M through 5L and kids' 140-160, hats, and a range of bags and key goods, from September 18, 2026.
The RX-VISION GT3 EVO is separate from the merchandise: Mazda released a teaser on August 15, 2026 for the car, an evolution of the RX-VISION GT3 CONCEPT shown at Gran Turismo World Series 2026 Round 2 Tokyo, scheduled to appear in Gran Turismo 7 within 2026.
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Mazda will sell a two-car 1/64 die-cast set of the FC3S Savanna RX-7 driven by Ryosuke Takahashi and the FD3S Efini RX-7 driven by Keisuke Takahashi, the company announced. Sales start Saturday, October 3, 2026 at 9:00 AM at the MAZDA ONLINE SHOP and MAZDA FAN FESTA 2026 at FUJI SPEEDWAY, with dealership orders from Thursday, October 8. The set costs 11,000 yen.
Shimamura will release apparel, bags, and miscellaneous goods themed on MAZDA's Eunos Roadster and RX Series at select stores from September 18, 2026, with a simultaneous launch on the Shimamura Park online store at 3:00 PM the same day. The apparel lineup includes embroidered trainers for men and kids, with men's sizes M through 5L and kids' 140-160, plus men's hats. Shoulder bags, shopping bags, coin cases, keyrings, smart key cases, tri-fold key cases, pass cases, and keyholders round out the lineup. Some products are sold exclusively at Shimamura Park.