pixiv Inc. relocated its Tokyo headquarters from Sendagaya in Shibuya Ward to IT tower TOKYO in Nishi-Ikebukuro, Toshima Ward, with operations starting the same day and the former office closing on Friday, October 23. The company is pursuing a capital and business alliance with VRChat covering 3D avatar culture and the creator ecosystem.
pixiv Inc.'s most recent change is physical. The company moved its Tokyo headquarters from Sendagaya in Shibuya Ward to IT tower TOKYO at 3-28-13 Nishi-Ikebukuro in Toshima Ward, with operations starting the same day. The former Shibuya office ceased operations on Friday, October 23. The company cites business and organizational expansion as the reason, and the new office includes a central lounge called Hiroba, named through an internal open call, plus a Focus Area.
That move follows a month of closer ties with VRChat. In September 2026 the two companies announced a capital and business alliance that includes an investment, with the stated aim of deepening cooperation on the creator ecosystem around 3D avatar culture. The pairing draws on about three or four years of working together, including a 2022 partnership that surfaced VRChat-related products on pixiv's BOOTH marketplace. The division described by the two executives puts pixiv on creation tools and distribution and VRChat on the place where avatars are used. The companies say they are preparing jointly released VRChat worlds and are open to game companies bringing IP proposals.
The alliance appeared publicly at Tokyo Game Show 2026, which ran from Thursday, September 17 to Sunday, September 20 at Makuhari Messe in Chiba. VRChat ran a booth in Hall 8, and pixiv supported it as the alliance's first step. Three pixiv employees spoke in a business day session on BOOTH and the 3D creator economy, with BOOTH manager Shinichiro Sugimoto and VRoid and 3D business manager Kazuki Koga speaking and VRoid producer Akihiro Ito moderating. A second talk covered the partnership itself, with VRChat Head of Japan Growth Hideo Kitashoji and Pixiv 3D Business Office's Shingo Iwata. The two marketplaces are pitched as covering different depths of VRChat use: VRChat's Avatar Marketplace for purchases worn immediately, BOOTH for users who modify avatars themselves.
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pixiv Inc. relocated its Tokyo headquarters from Sendagaya in Shibuya Ward to IT tower TOKYO at 3-28-13 Nishi-Ikebukuro in Toshima Ward, with operations starting the same day. The former Shibuya office ceased operations on Friday, October 23. The company cites business and organizational expansion as the reason. The new office includes a central lounge called Hiroba, named through an internal open call, plus a Focus Area.
Tokyo Game Show 2026 ran from Thursday, September 17 to Sunday, September 20 at Makuhari Messe in Chiba. At the VRChat booth (08-N08), stage talks were held on each business day. On the first business day, three Pixiv Inc. employees spoke in a session titled "How Was the Frenzied 3D Culture Born? BOOTH & Pixiv 3D Business Managers Discuss the History and Future of the '3D Creator Economy.'" BOOTH manager Shinichiro Sugimoto and VRoid and 3D business manager Kazuki Koga spoke, with VRoid producer Akihiro Ito moderating. On Friday, September 18, a second talk covered the pixiv and VRChat partnership, with VRChat Inc. Head of Japan Growth Hideo Kitashoji and Pixiv 3D Business Office's Shingo Iwata, facilitated by writer Kazura Asada. Pixiv and VRChat announced a capital and business alliance on Wednesday, September 9, 2026. Pixiv supported the VRChat booth as the alliance's first step.
In September 2026, VRChat Inc. and pixiv announced a capital and business alliance that includes an investment, with the two companies saying they will deepen cooperation on the creator ecosystem around 3D avatar culture. VRChat also ran a booth at Tokyo Game Show 2026, where the pixiv collaboration appeared, marking the platform's first TGS exhibit. Japan is VRChat's second-largest market and has a higher share of creators among users than other regions, according to the company. The two firms have worked together for about three or four years, including a 2022 VRChat and BOOTH partnership to surface VRChat-related products on the marketplace. pixiv handles creation tools and distribution, while VRChat provides the place where avatars are used. The companies say they are preparing jointly released VRChat worlds and are open to game companies bringing IP proposals.
VRChat is exhibiting at Tokyo Game Show 2026 for the first time, with a booth in Hall 8 hosting talk sessions, live screenings, and world tours from September 17 to 21. Pixiv, which announced a capital and business alliance with VRChat, appeared at the booth's business day talk session. Head of Japan Growth Hideo Kitashoji says Japan is VRChat's second-largest market by players and its largest by creators.