Spider-Man in 2026 spans a theatrical film that opened July 31, a manga publishing pipeline that moved from Shueisha to Kadokawa, and a merchandise wave tied to both. The newest stories cover the Kadokawa KadoComi launch and the Brand New Day rental survey in Japan.
Spider-Man's 2026 coverage is built around one release date. Spider-Man: Brand New Day opened in Japan and the U.S. on July 31, set four years after No Way Home. Tom Holland returns, Zendaya, Sadie Sink, Jacob Batalon, Jon Bernthal, Tramell Tillman, Michael Mando, and Mark Ruffalo are in the cast, and Destin Daniel Cretton directed. The film's opening gross reached $927 million worldwide, second to Avengers: Endgame's $1.2 billion. Mrs. GREEN APPLE wrote and performed the Japanese theme song "Brand New" after meeting Kevin Feige, Amy Pascal, and Cretton.
The publishing side changed hands. Shueisha announced on July 1 that its contract with Walt Disney Japan for Marvel character manga would end September 30, naming Deadpool: Samurai, Spider-Man: Bonds, and Spider-Man: Octopus Girl among the affected titles. Marvel then partnered with Kadokawa for original manga. The first wave is five titles under MARVEL | KADOKAWA, announced at San Diego Comic-Con on July 25. tokitokoro draws a Spider-Man manga set in Shibuya with protagonist Haruto Hachidori, and Ryusei Yamada draws a Spider-Gwen series. All five launched on Kadokawa's KadoComi site on October 12, after Marvel detailed the partnership at a New York Comic Con panel on October 11.
Premium formats, merchandise, and tie-ins followed the film. The Japanese release survey lists Brand New Day as a per-title rental on seven services with no subscription option. Sunny Side Up ran a Happy Kuji lottery from August 7, and BE@RBRICK, ZD Toys, and Sen-Ti-Nel all put Spider-Man figures on release schedules into 2027. The PC versions of the Insomniac Spider-Man games rose on Steam after the film opened.
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Marvel detailed its Kadokawa partnership at a New York Comic Con panel on October 11, and the five manga launched on Kadokawa's KadoComi site in Japan the following day. Iron Man and Spider-Man lead the slate, alongside Deadpool, Spider-Gwen, and Venom. Marvel's C.B. Cebulski and Kadokawa editors Kenta Matsui and Naofumi Mashino attended. Each title's first chapter opens with a free preview.
Kadokawa and Marvel Comics have launched a joint project called MARVEL | KADOKAWA, announced at the MARVEL FANFARE panel at San Diego Comic-Con on July 25, 2026. The first wave will consist of five titles, with two confirmed so far. Spider-Man is drawn by tokitokoro, who previously worked on Jeff the Land Shark for Marvel Comics. Its protagonist is Haruto Hachidori, a male high school student living in Shibuya who suddenly gains spider powers and swings through the city while a shadow lurking beneath it begins to move. Spider-Gwen is handled by Ryusei Yamada, who drew Captain Marvel illustrations for MARVEL SWIMSUIT SPECIAL. Its story follows Gwen Stacy, a high school student and drummer in the band Mary Janes, who gains powers after a radioactive spider bite in a laboratory and protects the city as Spider-Woman. Both Japanese titles remain undecided. Both works will begin serialization on Kadokawa's KadoComi service within 2026, with collected volumes planned afterward.
Hot Toys is launching a line of Fortnite merchandise at a free event in Akihabara, Tokyo, running from August 15 to September 13, 2026. The FORTNITE HOT TOYS GLOBAL LAUNCH EVENT at Bellesalle Akihabara will display the new John Jones the First 1/6 scale figure, limited to 3,000 units worldwide, and sell other items ahead of general release. The figure, priced at 55,000 yen, stands about 32 cm tall with over 25 points of articulation, an eye movement gimmick, and silicone arms for seamless joints. It includes weapons like a rocket launcher and tactical shotgun, plus accessories such as an Orange Flopper and a skin redemption code for the game. The event also features eight types of Cosbi deformed figures at 2,800 yen each, a 1/1 scale Victory Crown at 28,000 yen, three Mega Mi Style 1/9 scale statues at 9,800 yen each, and eight Petit Replica accessory packs at 3,800 yen each. All products except the John Jones figure will be sold at the venue before general sales.
Marvel Comics is partnering with Kadokawa for a series of original manga volumes, starting with tokitokoro's "Spider-Man of Shibuya" and a Spider-Gwen series by Ryūsei Yamada. Serialization begins before the end of 2026. The collaboration follows the end of Marvel's contracts with Shueisha and Sho-Pro Books, and comes as Marvel Editor-in-Chief C.B. Cebulski moves to oversee Asia Originals.
Medicom Toy opened its 30th anniversary exhibition at Space O in Omotesando Hills, Tokyo, on July 25, 2026, running through July 30. The event, which is free to attend, features a larger-than-usual lineup of new products across the company's major lines, including MAFEX, BE@RBRICK, UDF, and sofubi figures. The MAFEX series saw its first public display of a Neo action figure from "The Matrix," alongside new entries based on Batman, Superman, Spider-Man, and Star Wars characters. The sofubi lineup added figures from the SUPER MANGA POWERS line, including Superman (Batman: Hush version) and Spider-Man (Classic Costume version), as well as new X-Men, Batman, and Kamen Rider figures. The UDF series announced a reissue of the sold-out Grogu figure from "The Mandalorian." Commemorative items for sale include a BE@RBRICK of Toshio Aoshima from "Bayside Shakedown," sofubi figures of Moyoco Anno and Hideaki Anno from "Kantoku Fuyukitodoki," a sofubi of Yosuke Kubozuka as King from "I.W.G.P.," and a "Chatty Ijirii-kun" figure by Ijirii Okada. Some items are display-only or may already be sold out.