ZOZOTOWN is running a series of licensed anime and manga collaborations and a made-to-order Pokemon 30th anniversary T-shirt push, while an AI pet crowdfunding project on Makuake, tracked alongside the ZOZO retail pushes, reached #1 on the platform's daily ranking and passed 35 million yen in three days.
ZOZOTOWN's current run is built on IP collaborations with defined order windows. The Bungo Stray Dogs collaboration opened orders on September 9 and runs to October 9, with seven product types including T-shirts, zip-up hoodies, cushions, and tote bag and acrylic keychain sets. Illustrator OkiCha drew new pop-style art of six characters for the lineup, and the collaboration items are available exclusively on ZOZOTOWN.
A month earlier, Takeshobo's BL label Qpa brought six of its serializing authors to ZOZOTOWN for a Black x Ribbon collection. That collaboration covers 18 product types, among them long-sleeve T-shirts, pouches with acrylic charms, and goods sets, with original one-page manga scenarios included on select items. Orders opened August 14, 2026.
The Pokemon 30th anniversary push takes a different route. ZOZOTOWN is running made-to-order T-shirts at 3,960 yen, while Pal Group Holdings' 3COINS handles the variety-store end with 62 items from October 10 starting at 330 yen, built around Pikachu, Charizard, Venusaur, and Blastoise. The same anniversary is being sold at both ends of the price range in the same week.
Separately, the AI pet Fuzozo from Fuzozo Co., Ltd. launched on Makuake on May 29, 2026. It reached #1 on Makuake's Today's Ranking on day one, and support passed 35 million yen within three days. The palm-sized plush pet converses, reacts to touch, and develops a personality through daily interaction.
Written with AI from the cited Yomimono stories below, each itself sourced.
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Sep 14
Pal Group Holdings' lifestyle brand 3COINS will begin selling Pokemon goods on October 10, marking the 30th anniversary of the release of Pocket Monsters Red and Green. The 62 items carry three design motifs, built around Pikachu and the evolved forms of the starter Pokemon, Charizard, Venusaur, and Blastoise, plus one design that packs the original 151 Pokemon into a bag. The lineup runs from kitchen goods such as mugs at 880 yen and two-piece small plate sets at 770 yen, through stationery, clear files and slide mirrors, to towels, tote bags, umbrellas and pouches. Prices start at 330 yen. Stock goes to 3COINS, 3COINS+plus, 3COINS OOOPS! and 3COINS station stores nationwide, plus the PAL CLOSET online shop. Entry to the Pokemon sales area on release day is restricted by advance lottery, and each transaction is capped at one item per product per color in stores and three on PAL CLOSET.