Adyen: Japan's New Law Will Mirror Europe's Three-Year Payment Fight
Japan's new law opens app-external payments, and Adyen's interview outlines the operational realities of fraud, local payment methods, and regulatory battles that Japanese publishers will now face.
Reporting from 1 source: GameBusiness.jp.
Adyen's Hannes Michelke says Japan's smartphone law, effective December 2025, will follow Europe's path of platform disputes and gradual rule clarification. He notes local payment preferences vary by country, and Adyen's platform handles them centrally. The company reports high approval rates, 99.9999% uptime, and reduced fraud for merchants.
Adyen's head of digital contents, Hannes Michelke, told GameBusiness.jp that Japan's smartphone law, enacted December 2025, will likely see a period of boundary-testing between platforms and regulators, similar to Europe's experience with the Digital Markets Act. He cited Apple's proposed Core Technology Fee, which regulators rejected after a three-year struggle.
Michelke emphasized that payment preferences vary widely across Europe, from card payments in Spain to invoice and PayPal in Germany, and iDEAL in the Netherlands. Adyen's single platform connects to these local methods, reducing the research burden for game companies.
The company also highlighted its fraud prevention, claiming a 70% reduction in chargeback rates and 55% in total fraud amounts for its merchants, alongside a 5% improvement in payment success rates through risk-based authentication.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.