Ai Sugiyama Joins Athlete Japan Ad Subscription Service
Sugiyama's addition expands Athlete Japan's ambassador lineup with a globally recognized tennis figure, giving small and mid-sized firms a high-profile likeness for branding and recruitment while tying usage to the company's CSR education program.
Reporting from 1 source: ASCII.jp.
Athlete Japan, which offers a flat-fee advertising subscription letting small businesses use top athletes' likenesses across media, has added former pro tennis player Ai Sugiyama to its roster. The service starts at 300,000 yen monthly and directs part of its revenue to Japanese language school support in Southeast Asia.
Athlete Japan has signed Ai Sugiyama, the former WTA doubles world number one and three-time Grand Slam doubles champion, as its newest ambassador. She joins the company's existing lineup of Daisuke Ohata and Koji Uehara.
The company's "ad subscription" service charges a flat monthly fee starting at 300,000 yen for businesses to use athlete images and video across websites, recruitment landing pages, social media ads, pamphlets, and internal materials. A portion of the revenue funds the establishment and operation of MIRAI Japanese language schools in Southeast Asia.
Sugiyama's likeness is positioned for corporate branding, recruitment drives, and communicating CSR activity. Athlete Japan says it will keep expanding its athlete network to serve small and mid-sized enterprises.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.