Antre and I. Fujita International Sign MOU for Japan-US Franchise Expansion
The MOU creates a formal channel for franchise brands to cross the Pacific, addressing a market imbalance where US brands outnumber Japanese brands seven to one.
Reporting from 1 source: ASCII.jp.
Antre Co., Ltd. and I. Fujita International have signed a memorandum of understanding to support mutual franchise expansion between Japan and the United States. The US has approximately 9,000 franchise brands, about seven times Japan's 1,291 chains. The partnership will focus on matching companies, providing know-how, and sharing market information.
The United States has the world's largest franchise market with approximately 9,000 brands, about seven times the size of Japan's 1,291 chains, according to industry data cited by the companies. Antre, which operates one of Japan's largest independent and franchise start-up support platforms, and I. Fujita International, a Japan-US franchise consultant with over 40 years of experience, signed a memorandum of understanding on July 15. The partnership aims to strengthen the entry of US brands into Japan and Japanese brands into the US through mutual introduction, matching support, and the sharing of operational know-how. Both companies position the agreement as a starting point, with plans to expand cooperation as business develops.
- Franchise business matching
- Support utilizing know-how and networks for expansion
- Providing information on franchise businesses in both Japan and the United States
- Mutual introduction and matching support of franchise companies in Japan and the United States
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.