App Pay Adds Ensemble Stars Web Shop As Storefront Titles Reach 71
Enlarging the storefront to 71 apps does not fix the structural problem App Pay itself describes: an out-of-app store is a narrow specialist shop that only converts during the sale events a player already cares about.
Reporting from 1 source: 4Gamer.net.
At Tokyo Game Show 2026, Digital Garage's App Pay presented a web shop for the Ensemble Stars!! games. Titles using the out-of-app payment service grew from 40 to 71, and the company's earnings results rose about 600 percent, according to the booth staff. App Pay sells paid in-game currency at app store prices with extra diamonds added, and the company says results still depend on whether users know the option exists.
Digital Garage's App Pay used Tokyo Game Show 2026 to promote a web shop for Happy Elements' Ensemble Stars!!, running the game's music videos inside its booth. The company counts the tie-up as a popular title that can carry the service's pitch.
Speaking at the booth, staff put the title count at 71, up from 40, with earnings results up about 600 percent. Asked why some apps convert and others do not, the answer was user awareness of the out-of-app option, and the company compared it to companies that built online shops assuming goods sell themselves.
The service sells paid currency at app store prices with extra currency added, an incentive aimed at the same customers it already reaches.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.