Apple Adds Non-Consensual Sexual Imagery Clause To App Review Rules
The revision puts general-purpose AI image editors on the same footing as dedicated undressing apps, so the clause covers tools whose harmful use appears after install rather than in their stated purpose.
Reporting from 1 source: GameBusiness.jp.
Apple revised its App Store review guidelines to cover non-consensual sexual imagery, including AI apps that undress people in photos. Section 1.2 now extends to all apps that let users create or generate content, requiring filters, fast handling of reports, and tools to block bad actors. A new Section 2.5.19 bans hiding features through code obfuscation, and developers who ignore fix notices risk account termination.
Section 1.2 previously focused on user-generated content in social apps. It now names AI content generation apps and adds non-consensual sexual imagery to the list of harms developers must guard against. The required safeguards are filters against inappropriate generation and posting, prompt handling of reports, and features to block malicious users.
A second change targets apps that pass review with one purpose and then add the other after approval. Section 2.5.19 treats code obfuscation and similar concealment as grounds for removal and account termination. Apple's announcement frames the gap in enforcement honestly: developers have no reliable way to confirm that a depicted person is real or consented, which for generative apps comes close to barring sexual imagery outright.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.