Apple Cuts About 200 Jobs Across Vision Pro and Siri Teams
Apple's restructuring signals a hardware strategy shift away from a lower-priced Vision Pro toward a product competing with Meta's smart glasses, while refocusing Siri development on the new AI system.
Reporting from 1 source: GameBusiness.jp.
Apple is reportedly cutting about 200 jobs across multiple departments, with roughly 100 in the Vision Pro division and 100 in the Siri and software division. The Vision Pro cuts target teams working on games and immersive video, while the Siri cuts affect the older assistant development team. Bloomberg reports Apple is focusing on new devices and AI, with the Intelligent Systems Experience team also being restructured. Apple confirmed the layoffs and team restructuring to Bloomberg.
Apple is reportedly cutting about 200 jobs across multiple departments, primarily in the Vision Pro division and the Siri and software division. The cuts affect about 100 people in each division.
On the Vision Pro side, teams responsible for games and immersive video are affected. In the Siri division, the team developing the older version of the Siri assistant is affected. Bloomberg reports that Apple is focusing on "new devices and AI."
The Intelligent Systems Experience (ISA) team, which handles AI-powered features, is also being restructured. Apple confirmed the layoffs and restructuring to Bloomberg, saying, "With these changes, we are creating new roles while also impacting some existing positions."
Apple is also reportedly shifting development focus away from a lower-priced Vision Pro toward a product that competes with Meta's smart glasses. Bloomberg's Mark Gurman reports that Apple told employees it will not discontinue Vision Pro and VisionOS, with a new model planned for 2028.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.
Sources
- GameBusiness.jp アップルが約200人を削減へ。Vision ProとSiriチーム再編で新デバイスに注力