Apple Halts Vision Pro Successor Development to Focus on Smart Glasses
Apple is abandoning its high-end mixed-reality headset line to chase the mass-market smart glasses segment, a strategic pivot that sidelines the Vision Pro after just two years on the market.
Reporting from 1 sources: GIGAZINE.
Apple has reportedly canceled plans for a second-generation Apple Vision Pro and a lower-cost model, shifting development resources entirely to smart glasses. Analyst Ming-Chi Kuo reports that incoming CEO John Ternus approved the overhaul, leaving only two smart glass products in Apple's wearable roadmap: an AI-powered model and an AR model with a display, the latter delayed until 2029.
Apple has scrapped plans for a second-generation Apple Vision Pro and a lower-cost version of the headset, according to analyst Ming-Chi Kuo. The decision, approved by incoming CEO John Ternus, redirects Apple's wearable development entirely toward smart glasses. Kuo said Apple is now working on two products: an AI-powered smart glass meant to compete with Meta Ray-Ban, and an AR smart glass with an optical waveguide display. The AR model's launch has slipped to 2029. Kuo called the Vision Pro cancellation the right move given the larger potential market for smart glasses.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.