Apple Says Siri AI Will Not Launch in the EU or China
Apple's explicit regional denial of a major feature signals that the Digital Markets Act is forcing the company to treat the EU as a separate market with different product capabilities.
Reporting from 1 sources: ASCII.jp.
Apple announced at WWDC 2026 that its upcoming Siri AI features will not be available in the European Union or China. Craig Federighi cited the EU's Digital Markets Act and regulatory requirements in China as reasons. The company issued a separate press release reinforcing the restriction, an unusually direct statement for Apple.
At WWDC 2026 on June 8, Apple Senior Vice President of Software Engineering Craig Federighi told the audience that Siri AI on iOS and iPadOS will not be available in the European Union. He also said the feature will not launch in China until regulatory requirements are met. Apple then issued a separate press release repeating the restriction, a rare move for a company that typically avoids drawing attention to regional feature gaps. The EU's Digital Markets Act, which imposes interoperability and data-handling rules on large platforms, is the stated reason for the block. Apple has not said whether the restriction is permanent or tied to a specific timeline.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.
Sources
- ASCII.jp 「EUでは使えない」アップルがSiri AIで異例の明言をしたワケ