Apple Set to Raise iPhone 17 Prices This Month, Cook Says
Apple is following other hardware makers in passing on component cost increases to consumers, and the timing suggests the hike will hit before the next iPhone generation arrives.
Reporting from 1 sources: ASCII.jp.
Apple CEO Tim Cook told the Wall Street Journal that price increases for the iPhone 17 series are unavoidable due to rising memory and storage costs. The company is expected to raise prices as early as this month, possibly coinciding with its back-to-school sale. Other tech firms including Samsung and Microsoft have already raised prices.
Tim Cook described the component shortage as a once-in-a-century flood, telling the Wall Street Journal that Apple can no longer absorb the rising costs of memory and storage alone. Bloomberg's Mark Gurman expects the price increase to come within weeks, possibly tied to Apple's annual back-to-school promotion. Current iPhone 17 prices in Japan start at 99,800 yen for the base model and go up to 179,800 yen for the Pro Max. The Wall Street Journal separately reported that the upcoming iPhone 18 Pro could start at $1,399.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.
Sources
- ASCII.jp アップル「iPhone 17」今月にも値上げか