AtHeart Releases Free Web Rhythm Game for New Song 3!4!
TITAN CONTENT built the game entirely in-house through its AX organization, combining artist IP with IT technology to offer a new way to enjoy music beyond traditional promotion.
Reporting from 1 source: ASCII.jp.
TITAN CONTENT has released a free web rhythm game to commemorate AtHeart's second single "3!4!" from the 'TIME TRAVEL PROJECT'. Players select a favorite member and play along while the music video plays in sync in the background. The game requires no app installation, adopts a rhythm action style inspired by "Pump It Up," and generates shareable score cards for social media. TITAN CONTENT handled planning, development, and release entirely in-house through its AX organization.
AtHeart's second single "3!4!" arrived on August 19, and TITAN CONTENT followed it with a free browser rhythm game tied to the release. The game lets players pick a favorite AtHeart member as their bias and play along to the song, with the music video running in sync behind the gameplay. No app install is needed; the game runs from a link on the group's official site.
The rhythm action style takes inspiration from "Pump It Up," the arcade game that gained popularity in the 2000s. After a playthrough, the game auto-generates a score card meant for social media sharing, turning score competition into a way for fans to talk to each other. TITAN CONTENT says the project was planned, developed, and released entirely in-house through its proprietary AX organization, framing the game as artist IP combined with IT technology.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.
Sources
- ASCII.jp AtHeart、新曲「3!4!」のウェブリズムゲームを公開！