Backrooms Film Promotion Adds WebAR Door That Appears in Daily Scenes
The promotion turns the film's core premise, horror hiding behind everyday life, into a fan-generated AR experience designed to spread on social media.
Reporting from 1 source: PANORA.
Japan XR Center has launched a WebAR promotion for the film Backrooms, which opened September 4. The tool, live since July 24, lets smartphone users place the film's blue tape door in their own surroundings with no app download. It is built as a UGC tool so fans can film and post the result. Happinet Media Marketing collaborated on the project.
The film is an A24 and Happinet Phantom Studios production, and the AR is built around its signature image: a blue tape door that marks an entrance to the Backrooms. Users can scale and reposition the door in their own rooms, schools, or offices, then film the result.
Japan XR Center, which operates XR attractions in Tokyo, Fukuoka, and Kumamoto and took the consumer category top award at XR Kaigi 2025, developed the WebAR with Happinet Media Marketing. The company frames the tool as a way to turn fans into discoverers of the alternate space, with the low barrier of no app install meant to push sharing on social media.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.