BALUS Launches Agency Business For Individual VTubers
BALUS is separating agency work from streaming income: it takes on corporate deals and 3D production while letting talent keep the money their own channels earn, a split that individual VTubers usually have to weigh against signing away a share of that revenue.
Key Facts
- BALUS Inc. launched a VTuber agency business on October 1, 2026 to support individual VTubers.
- Revenue from a talent's individual streaming is returned in full to the creator, with YouTube Super Chats and advertising income paid directly to the talent.
- Agency-contracted talents can use BALUS's high-precision motion capture studio at no cost.
- Participants include the two-member music unit MonsterZ MATE, which is directly affiliated with BALUS, and 10 agency talents.
- Nekose no Shin and Shirayuki Mishiro of the female music unit Roselta are among the named agency talents.
Reporting from 2 sources: MoguLive, PANORA.
BALUS Inc. started a VTuber agency business on October 1, 2026, aimed at individual creators. The company handles corporate deals and 3D live production while leaving talents independent. Revenue from each talent's own streaming goes back to the creator in full, and YouTube Super Chats and ad income are paid directly to them. Agency-contracted talents can use the company's motion capture studio at no cost. BALUS also plans to cover planning and production for lives and events, plus merchandise planning, production, and sales. The participants are the two-member music unit MonsterZ MATE, which is directly affiliated with BALUS, and 10 agency talents. From Roselta, the female music unit that lives together in a virtual space, Nekose no Shin and Shirayuki Mishiro join. Iroso Kana, Tsukamoto Noberu, Amanoha Uyu, Mizuno no Jiyucho, and Kohinata Pon are also named. Representative Director Norikazu Hayashi said the move into the Yoshimoto Kogyo Group lets the company combine talent management with its own 3D studio and other technical work.
The agency is open to creators who have been working without one. Corporate deals and 3D live production sit with the company, but each talent's own streaming revenue is paid back in full, and YouTube Super Chats and ad income go straight to the creator.
Talents who sign an agency contract get the company's high-precision motion capture studio at no cost. BALUS also plans a system that covers planning and production for lives and events, plus merchandise planning, production, and sales.
The roster is small. MonsterZ MATE, the two-member music unit directly affiliated with BALUS, joins. Ten agency talents are also on board:
- Nekose no Shin (Roselta, the female music unit that lives together in a virtual space)
- Shirayuki Mishiro (Roselta)
- Iroso Kana
- Tsukamoto Noberu
- Amanoha Uyu
- Mizuno no Jiyucho
- Kohinata Pon
Norikazu Hayashi, the representative director, said that joining the Yoshimoto Kogyo Group lets the company combine talent management expertise with technical capabilities including its own 3D studio. Going forward, BALUS aims to build a registration-based project that uses the group's network to bring in a range of corporate deals for talents.
Synthesized by Yomimono from the 2 cited sources below, including Japanese-language reporting where cited, then editorially reviewed before publishing.