Benelic Launches Inai Inai Baa! OTONA STAGE Adults Brand
The program's first adults-oriented brand turns the show's existing child viewers into merchandise customers, and the announced Osaka stop in November shows Benelic testing whether the concept travels beyond one Shibuya pop-up.
Reporting from 1 source: Denfaminicogamer.
Benelic announced on September 17 the launch of Inai Inai Baa! OTONA STAGE, an adults-oriented brand for the NHK children's program, timed to the show's 30th broadcast anniversary. A limited-time shop opens at Shibuya Hikarie in Tokyo from October 1 to 14, selling apparel and lifestyle goods built around Wanwan and U-tan motifs. Shoppers spending 5,000 yen or more receive a non-sale cotton eco bag. An Osaka event is planned for November.
The brand comes out of Benelic's NHK Character Shop and is billed as a place to climb the steps toward adulthood while keeping a pure childlike heart. The lineup runs to embroidered socks, room socks modeled on Wanwan's boots, a cardigan with U-tan peeking from the pocket, hair turbans, tote bags, a porcelain mug shaped as Wanwan's face, chopstick rests, keychains, and magnets.
The shop runs two weeks at Shibuya Hikarie, and Benelic plans an event in Osaka for November.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.