Betty Boop and AZUL BY MOUSSY Launch Seven-Piece Collection on November 3
The collection puts a licensed American cartoon character on a Japanese fast-fashion floor at a mid-tier price band, a licensing move rather than a luxury capsule.
Reporting from 1 source: Nijimen.
AZUL BY MOUSSY will release its first collaboration with Betty Boop on November 3 at all its stores, with advance reservations opening October 19 at noon on the official online store and SHEL'TTER WEBSTORE. The lineup is seven items: three women's apparel pieces and four accessories, built around red and rhinestones. The MA-1 is 14,990 yen, the shaggy knit is 7,500 yen, and the one-shoulder sweatshirt is 6,990 yen, all size FREE.
The collection is themed ROCK GLAMOUR Betty, which reworks the character in red with retro dot patterns and rhinestones. Styling looks have been released, running from outerwear through knitwear to accessories.
The MA-1 carries an image of Betty riding a bicycle on the back. The shaggy knit comes in red, black, and patterned black, the last with a white dot pattern. The one-shoulder sweatshirt comes in red and black. Accessories include puffy stickers at 1,300 yen and a rhinestone charm at 2,300 yen.
- MA-1: Betty riding a bicycle on the back, 14,990 yen, black, size FREE
- Shaggy knit: Betty and logo on the chest, 7,500 yen, red / black / patterned black
- One-shoulder sweatshirt: Betty and cursive logo on the chest, 6,990 yen, red / black
- Puffy stickers: 1,300 yen, black
- Rhinestone charm: winking face and red lips motif, 2,300 yen, black
- Pouch: usage images released
- Fourth accessory: part of the four-accessory lineup
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.