Beyblade X Shortages Spur Takara Tomy Made-to-Order Sales
The made-to-order system, which ships months after ordering, signals that Takara Tomy expects demand to outpace supply well into 2027, a shift from its usual retail distribution model.
Key Facts
- Takara Tomy announced increased production and made-to-order sales for BEYBLADE X products on July 29, 2026.
- The made-to-order application period runs from 12:00 on August 7 to 23:59 on August 11, 2026, with shipping around mid-January 2027.
- Orders are limited to one per person or household for each of the three products to prevent resale and hoarding.
- BEYBLADE X is available in over 80 countries and regions, with shortages continuing since around Golden Week 2026.
- The three made-to-order products are the CX-16 Start Dash Set C, UX-20 Starter Glory Valkyrie LF, and UX-21 Hells NETHER Deck Set.
Reporting from 2 sources: KAI-YOU, Inside.
Takara Tomy announced on July 29 that it will increase production and hold made-to-order sales for some BEYBLADE X products after shortages continued since spring 2026. The company said demand for the fourth-generation spinning top series has exceeded expectations worldwide, particularly in Asian regions including Japan, Hong Kong, and Taiwan. Shortages have persisted since around Golden Week, and even new products released from June to August have not been supplied in sufficient quantities. The increased production will roll out sequentially from the end of July to August, with supply volumes expanding thereafter. Three products will be sold via made-to-order on the Takara Tomy Mall: the CX-16 Start Dash Set C, UX-20 Starter Glory Valkyrie LF, and UX-21 Hells NETHER Deck Set. The application period runs from 12:00 on August 7 to 23:59 on August 11, with shipping scheduled for around mid-January 2027. Orders are limited to one per person or household to prevent resale and hoarding. The BEYBLADE X development team apologized for the shortage in a YouTube video released the same day.
BEYBLADE X, the fourth generation of the Beyblade toy line that began in 2023, is currently available in over 80 countries and regions. The series is positioned by Takara Tomy as a competitive gear sport, with tournaments held domestically and internationally. The X Dash mechanic, which uses rails on the stadium's outer edge to accelerate the Bey, is a key feature of this generation.
The three made-to-order products were selected because they let beginners set up a battle environment with two players and develop into customization and 3-on-3 battles. The application period is from 12:00 on August 7 to 23:59 on August 11, 2026. Each product can be ordered up to one total per person or household. If multiple applications are confirmed under the same name, address, email, or phone number, all applications will be invalidated, and future use of the Takara Tomy Mall may be refused.
Takara Tomy explained that it is urgently setting up a production system and proceeding with increased production. The company also said that for limited products to be released in the future, additional order sales and increased production will be implemented.
Synthesized by Yomimono from the 2 cited sources below, including Japanese-language reporting where cited, then editorially reviewed before publishing.