Bufff Selected for METI IP360 Initiative, Develops AI Casual Game Platform JAMMM
The selection signals government backing for a platform that lowers the technical barrier to game creation while providing IP holders a low-cost infrastructure for fan engagement and overseas expansion.
Reporting from 1 sources: ASCII.jp.
Bufff Inc. has been selected for Japan's Ministry of Economy, Trade and Industry IP360 initiative, which aims to expand overseas sales of Japanese content to 20 trillion yen by 2033. The company will use the subsidy to develop JAMMM, an AI-powered casual game platform designed for non-engineers to create, play, share, and monetize games.
Bufff Inc., a Tokyo-based casual game developer, has been selected for the Ministry of Economy, Trade and Industry's Content Industry Growth Investment Support Project, known as IP360. The initiative targets expanding overseas sales of Japanese content to 20 trillion yen by 2033. Bufff will use the subsidy period, running until the end of February 2027, to develop JAMMM, an AI-powered casual game platform.
JAMMM is designed to integrate creation, play, sharing, and monetization. The platform includes template functions for non-engineers to build games based on favorite themes or content, along with analysis and content management tools for creators and community features for users. AI components support creation, UGC moderation, and analysis and recommendation. The platform will launch with multilingual support for English, Traditional Chinese, and Korean, with plans to expand from Asia to English-speaking regions.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.