CarNext, No-Store Car Buyer, Adopts MAAC for Customer Communication
The adoption shows that fully online car buying services, which lack face-to-face contact, are investing in data-driven communication tools to maintain customer relationships without physical stores.
Reporting from 1 sources: ASCII.jp.
CarNext, a no-store online car buying service, has adopted Crescendo Lab's MAAC, an AI-native LINE and multichannel marketing automation tool. The company chose MAAC for its data integration scalability and ability to design flexible communication based on user situations. The adoption aims to optimize customer communication and improve satisfaction while making marketing operations more efficient.
CarNext completes everything from appraisal to pickup online or by phone, with no physical stores. The company adopted Crescendo Lab's MAAC to strengthen customer touchpoints through LINE and other channels. In selecting the tool, CarNext prioritized scalability for data integration and the ability to design communication according to each user's situation. MAAC's compatibility with existing marketing measures also factored into the decision. CarNext plans to use MAAC to deliver information at optimal timing for each customer, aiming to improve satisfaction and marketing efficiency.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.