Chiikawa and PARCO Launch Summer Campaign With Movie Tie-In
The campaign is the first major retail tie-in for the Chiikawa film, using in-store events and exclusive merchandise to drive foot traffic during the movie's opening weekend.
Reporting from 1 source: Nijimen.
The "Chiikawa, PARCO, Summer." campaign runs July 17 to August 2 at 15 PARCO stores nationwide and one additional location. It includes a clear pouch giveaway for the first 70,000 customers, photo booths, an X repost campaign, a hidden-keyword wallpaper hunt, and a collaboration cafe with themed menu items. The campaign promotes the film "Movie Chiikawa: The Secret of Mermaid Island," which opens July 24.
The summer campaign "Chiikawa, PARCO, Summer." will run from July 17 to August 2 at 15 PARCO stores and San-A Urasoe West Coast PARCO CITY. The main visual shows Chiikawa, Hachiware, and Usagi rowing a boat with a torch, linking to the island arc in the film. The artwork was created by an art director known for PARCO and LUMINE seasonal visuals.
Four benefits are available during the period. On four weekend days, the first 70,000 customers spending ¥5,500 or more receive a clear pouch with a boat illustration and glitter. PARCO Members using specific payment methods also get an original sticker. Photo booths with a three-dimensional island display will appear at participating stores. An X follow-and-repost campaign gives 120 winners an original dessert cup set. A hidden-keyword treasure hunt at stores unlocks an original wallpaper.
A collaboration cafe at THE GUEST CAFE BY PARCO locations in Shibuya, Shinsaibashi, and Nagoya will serve tropical and mermaid-themed items, including Shisa's Limited Island Ramen, Chiikawa's Peach Shaved Ice, a coconut-shaped Tropical Drink, and Mermaid Manju steamed buns. The cafe requires advance reservation for dine-in, but takeout does not need a reservation.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.