Chiikawa Teams Up with MatsukiyoCocokara for Summer Campaign
The partnership extends Chiikawa's presence into everyday retail, offering fans a chance to collect exclusive merchandise through drugstore shopping.
Reporting from 1 source: Nijimen.
MatsukiyoCocokara is launching a Chiikawa-themed summer campaign from July 16 to September 15, 2026. Customers can enter lotteries to win original goods like cooler bags and folding chairs, or answer quizzes for first-aid kits and cosmetics boxes. Limited-edition cosmetics and medicine notebook cases will also be sold in stores. The promotion includes app icon changes, store wrapping, and a collaborative fireworks display.
The campaign's key visual shows Chiikawa, Hachiware, and Usagi shopping with toothbrushes and medicine. In addition to the lotteries, the collaboration includes limited-edition cosmetics and medicine notebook cases available for purchase. Customers can also enter a quiz lottery via the MatsukiyoCocokara app and the LIPS app, with prizes changing in two rounds. The campaign goes beyond in-store goods: the official app icon will change, stores will be wrapped, and a special fireworks display is planned in Yokohama.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.