Chou Kaguya-hime! Adds Second-Run Screenings From November 6
A Netflix streaming title that opened as a one-week theatrical run in February has now been kept in cinemas by admission bonuses and sold-out shows long enough to schedule a second-run cycle, an unusual afterlife for a film already available to stream.
Key Facts
- Twin Engine announced on October 20 that Chou Kaguya-hime! revival screenings end November 5, and second-run screenings begin November 6 at new theaters.
- A one-week 4DX and ULTRA 4DX encore run of Chou Kaguya-hime! is scheduled from November 6 to November 12.
- Chou Kaguya-hime! cumulative box office has surpassed 3.4 billion yen, with attendance of 1.34 million and 2.7 billion yen at the end of its first long run.
- The sixth admission bonus for Chou Kaguya-hime!, six random "ray Chou Kaguya-hime! Version" scene photo postcards, is distributed from October 23 to October 29.
- Chou Kaguya-hime! ran 119 days in its initial theatrical run and 49 days in revival screenings, for 168 cumulative days before the second run.
Reporting from 2 sources: Denfaminicogamer, PANORA.
Twin Engine announced on October 20 that the revival screenings of Chou Kaguya-hime! will close at all theaters on November 5, the same day the HELLO! MOVIE secondary audio commentary track ends. The film does not stop there. Second-run screenings begin November 6 at new theaters in the standard format, bringing back the "Fanatic Omatsuri Girl" cheering uchiwa fans as an admission bonus and playing the "Reply" music video after the feature. A one-week 4DX and ULTRA 4DX encore run also starts November 6 and ends November 12, with paper clips returning as the bonus and the "ray Chou Kaguya-hime! Version" music video attached. A reworked effects mix called "Gently Kind 4DX" will run at some theaters, with intense shaking suppressed for children and viewers prone to motion sickness. Before that, from October 23 to October 29, the sixth admission bonus is a set of six random "ray Chou Kaguya-hime! Version" scene photo postcards. Cumulative box office has passed 3.4 billion yen.
The encore runs were decided suddenly because screenings kept selling out even after theaters cut the number of showings. Before any of this, the original run lasted 119 days and the revival run 49 days, for 168 days total up to the revival screenings. The film was directed by Kiyotaka Yamashita, who shares the screenplay credit with Saeri Natsuo and leads Studio Chromato, which made its studio debut here alongside Studio Colorido. Ayako Natsuyoshi voices Kaguya, Anna Nagase plays Sakayori Iroha, and Saori Hayami is Tsukimi Yachiyo. The "ray" ending theme arranges BUMP OF CHICKEN's song through TAKU INOUE, with vocals from Natsuyoshi and Hayami.
- The HELLO! MOVIE commentary track features Natsuyoshi, Nagase, and animation producer Kazuma Momohara.
- Guest commentators in order: Shinya Kawabe (unit director), Hechima (Tsukuyomi character design), Akihiro Nagae (real-world character design), Shin Yokota (production), and director Yamashita.
- The sixth bonus postcards adapt six illustrations from the "ray" music video intro, drawn as childhood scenes and an epilogue not shown in the film.
- At the Newtype Anime Awards Vol. 16, the film placed first in the Sound category and ranked highly in many others.
- Special-format revival screenings included MX4D, 4DX, SCREENX, ULTRA 4DX, and Dolby Atmos.
The second-run screenings are standard format only, with no special-format or Dolby Atmos shows, and the "Gently Kind 4DX" theater list will be posted on the official site later.
Synthesized by Yomimono from the 2 cited sources below, including Japanese-language reporting where cited, then editorially reviewed before publishing.