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CoCo Ichibanya Adds Tom Yum Kung Soup Curry for VIVANT Collaboration

The campaign leans on the drama's Thailand setting and its mystery plot, so the menu items work as an extension of the show's puzzle structure rather than a standard tie-in.

Reporting from 1 source: ASCII.jp.

CoCo Ichibanya Adds Tom Yum Kung Soup Curry for VIVANT Collaboration

Curry House CoCo Ichibanya began selling Tom Yum Kung Soup Curry on October 1 as part of a collaboration with the TBS Sunday drama VIVANT. The soup curry is 1,320 yen, and takeout adds 54 yen. A fried anpan themed on the character Drum, called Mochitto Age Anpan, is 500 yen. The campaign runs through November 11 and includes limited cards, stickers, and a receipt lottery.

The dish is built on tom yum kung, with shrimp, okra, eggplant, baby corn, cabbage, bamboo shoots, and red bell pepper in a soup the menu describes as herbal, tart, and spicy. Takeout costs 54 yen more than the in-store price.

The second item is Mochitto Age Anpan, a fried anpan pairing red bean paste with mochi-like gyuhi, served in a bag illustrated with Drum. One order of the soup curry comes with one random card from 12 collaboration designs, including Betsuban and public security motifs. One anpan order comes with a Drum sticker. Mobile order takeout, delivery, and delivery agency orders do not qualify.

  • Tom Yum Kung Soup Curry: 1,320 yen; takeout adds 54 yen
  • Mochitto Age Anpan: 500 yen; comes with an original Drum sticker

Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.

Sources