Content Tokyo 2026 Adds Fan Community Marketing Expo, Runs June 17-19
The addition of a dedicated Fan Community Marketing EXPO signals the industry's growing focus on direct fan engagement as a formal business strategy, alongside traditional licensing and production.
Reporting from 1 sources: GameBusiness.jp.
The 19th edition of Content Tokyo, Japan's largest creative industry exhibition, will be held June 17-19 at Tokyo Big Sight. This year introduces the first Fan Community Marketing EXPO, alongside seven constituent exhibitions and free conferences on IP cultivation, story design, and XR applications. Notable speakers include Toei Animation and Sanrio executives.
Content Tokyo 2026, now in its 19th edition, runs June 17-19 at Tokyo Big Sight West Exhibition Hall. The event debuts the 1st Fan Community Marketing EXPO, a specialized exhibition for brands seeking to build and manage passionate fan communities. Seven other constituent exhibitions run concurrently, including Licensing Japan (19th edition), Video & CG Production Expo (17th edition), and Creator EXPO (18th edition).
Free conferences feature sessions on story design with video director Hitoshi One and novelist Naoki Matayoshi, long-selling IP strategies with Toei Animation's Yosuke Asama and Sanrio's Yasuyuki Otsuka, and XR use cases with researchers from Hitachi, Microsoft Japan, and Kawasaki Heavy Industries. The event also hosts brand design talks from Ajinomoto and Lion marketing leads.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.
Sources
- GameBusiness.jp 「コンテンツ東京2026」IP・XR・クリエイティブがビッグサイトに一堂集結 6月17日～19日開催