Crunchyroll Adds Sony LIV As Indian Distribution Partner With Discounted Add-On Tier
The deal puts Crunchyroll's library inside one of India's largest SVOD platforms, bypassing the need for a separate app and tapping Sony LIV's existing subscriber base at a time when Indian anime fandom is growing rapidly.
Reporting from 1 sources: Animehunch.
Crunchyroll is launching as an add-on subscription within Sony LIV for ₹99 per month, giving Indian viewers access to over 900 titles and 160 dubbed shows. A limited-time offer drops the first month to ₹49, with that rate locked for six months. A curated selection of anime will also be available without a Crunchyroll subscription for a limited period.
Crunchyroll is not launching a standalone product in India but embedding itself inside an existing one. Starting this month, Sony LIV subscribers can add Crunchyroll for ₹99 per month, gaining access to over 900 titles and 160 shows dubbed in English, Hindi, Tamil, Telugu, and other languages. A two-week introductory offer cuts the first month to ₹49, and that discounted rate renews for the following six months. Sony LIV will also offer a rotating selection of anime titles for free, without requiring a Crunchyroll subscription, as a sampling mechanism. The partnership follows a 2025 Crunchyroll-commissioned study that found 62% of Indian general entertainment consumers surveyed said they like or love anime, with 74% of teens identifying as fans. Sony LIV, owned by Sony Pictures Networks India, reports over 100 million app downloads and more than 40,000 hours of content on the platform.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.