Crunchyroll Net Profit Fell 63.4% in 2025 Despite Subscriber Growth
The profit plunge shows that Crunchyroll's rapid subscriber growth and recent price hikes have not yet translated into bottom-line gains, as operational costs outpace revenue increases.
Reporting from 1 sources: Animehunch.
Crunchyroll's net profit dropped 63.4% year-on-year to 453 million yen for the fiscal year ending December 2025, according to public financial results published May 19, 2026. The decline came despite a subscriber base increase from 17 million to 21 million active users and strong performance from Demon Slayer: Kimetsu no Yaiba - Infinity Castle, pointing to rising operational costs.
Crunchyroll's net profit fell 63.4% year-on-year to 453 million yen for the fiscal year ending December 2025, according to public financial results published in the Official Gazette on May 19, 2026. The 786 million yen drop from the previous year's 1.239 billion yen came despite a subscriber base that grew from 17 million to 21 million active users and strong performance from Demon Slayer: Kimetsu no Yaiba - Infinity Castle. Sony had noted in its FY2026 financial report that Crunchyroll's earnings actually went up, attributing the increase to subscription growth and the film's success. The profit decline points to soaring operational costs for the streamer.
Crunchyroll raised subscription prices earlier this year, with the basic Fan tier going from $7.99 to $9.99 per month and similar hikes on Mega Fan and Ultimate Fan tiers. The platform is now running an "Ani-May" discount campaign offering reduced rates for new subscribers. Crunchyroll is also pushing to diversify income through global cinema screenings, video game publishing, and retail partnerships. Sony has positioned anime and Crunchyroll as a core growth driver for its future.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.