Crunchyroll Study Finds Anime Fills Half Of Teen Viewing
The study measures how much of an existing young audience's viewing anime takes up, not how popular anime is among teenagers overall, which is a narrower claim than the numbers will be read as.
Reporting from 1 source: Cartoon Brew.
A National Research Group study commissioned by Crunchyroll surveyed 5,000 anime viewers ages 13 to 54 across 10 international markets, plus 500 in Japan. Among respondents 13 to 17, 82% said anime accounts for at least half of what they watch. Teens also favored experimental stories, fantastical settings, and unfamiliar worlds more than older viewers did.
The findings were presented at the inaugural Crunchyroll Anime Future Forum in New York. Participants watched anime at least monthly, used a streaming service, and could tell anime titles apart from Western animation, so the sample reflects committed viewers. Respondents began watching at 14 on average, and 79% started by age 17. More than half listen to anime music weekly, 66% read manga, manhua, or webtoons monthly, and 77% have recommended anime to someone who had never watched it.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.