Daiki Matsumura's 'Behavior Change' Arrives October 1
The book's argument is that the same structural obstacles sit behind failed diets, stalled organizational reform, and slow climate measures, which puts a systemic designer's framing in front of a general readership rather than only a business one.
Reporting from 1 source: ASCII.jp.
Butterfly Lab CEO Daiki Matsumura will publish 'Behavior Change' through Eiji Press on October 1, 2026, the company announced. The book opens by dispelling three misconceptions about behavior change: that willpower drives it, that correct information is enough, and that it belongs either to individuals or to institutions. A publication seminar with Takaaki Umada is set for November 9 at Aoyama Book Center Main Store.
The book is Matsumura's first solo-authored title in about five years, following 'A New Textbook of "Price"' from Diamond Inc. Its subtitle frames the subject from two angles: starting from yourself rather than someone else, and from structure rather than habits.
Matsumura founded his company at 25 and has worked on incentive design around price, including support for business transformation through dynamic pricing. A commemorative seminar with Takaaki Umada, author of 'Raising Resolution,' is scheduled for November 9 at Aoyama Book Center Main Store.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.