DAZN Apologizes for Misleading Fee Display but Backlash Continues
The incident highlights how a major sports streaming service's fee display design can push users into unintended contracts, and the apology has not fully resolved user anger.
Reporting from 1 sources: KAI-YOU.
DAZN has apologized after criticism over its fee display for the World Cup viewing plan, which users say makes the plan look cheap at first glance but actually locks them into an expensive annual contract. The company announced refund measures, but backlash persists over the limited eligibility period and continued misleading display.
DAZN's plan selection screen shows the DAZN Soccer plan at 980 yen per month, but fine print reveals it is an annual contract costing 26,340 yen total. The Standard Plan, at 1,980 yen per month, offers monthly or annual payment options. Users who signed up for the World Cup often chose the cheaper-looking plan and ended up locked into the annual fee. DAZN apologized on June 13 and offered refunds to those who signed up between May 30 and June 11, but critics say the display is still misleading and the relief period is too narrow.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.