DIFF.3D Personalized Shoes Go on Sale at 25,000 Yen
DIFF. is positioning digital design and 3D printing as a middle path between mass-produced shoes and expensive bespoke ones, cutting the price and wait time of full-order footwear by roughly an order of magnitude.
Reporting from 1 source: ASCII.jp.
DIFF., the Mizuno spin-off founded in 2022, began selling DIFF.3D on September 1, 2026. The shoe is auto-designed from 3D foot scans via the DIFF.ENGINE system and manufactured with 3D printing, no molds. Price is 25,000 yen excluding tax, delivery about 10 days after foot data is confirmed. Traditional full-order shoes in Japan run about 200,000 yen and take over three months.
DIFF.3D is sold through an online store, and the foot measurement happens after purchase. Buyers pick one of three methods: a reserved session at the Osaka measurement base near JR Tenma station, a home visit, or a self-shot photo scan. The left and right feet are scanned separately, and the design system accounts for differences between them. Delivery is counted from the moment the foot data is confirmed, with about 10 days as the target. A full refund is available for 14 days after the shoes arrive.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.