Dondontei Taps Hakata VTuber Maiduru Yokato For A November Collaboration Commercial
The chain's commercial is the first time Dondontei has officially tapped a VTuber for one, making a local creator and a local restaurant brand into a regional advertising pairing rather than a national campaign.
Reporting from 1 source: PANORA.
Dondontei, the Fukuoka-based okonomiyaki chain run by Mi Corporation, has cast the local VTuber Maiduru Yokato as the character for a new commercial. Production is underway against a limited-time fair planned for early November 2026. The commercial's broadcast date and the fair's details will be announced later. The two sides previously worked together on a 2019 store visit video and on the Dondontei original song "TEPPAN!! -Dondontei no Theme-" in 2021.
Dondontei has 46 stores across Fukuoka, Oita, Yamaguchi, Kumamoto, Nagasaki and Saga. The commercial is being built around okonomiyaki and monjayaki, with what the announcement describes as a bright and fun treatment of the food.
Maiduru Yokato is a virtual Hakata girl YouTuber who posts Fukuoka food, event and sightseeing material alongside chat streams and game broadcasts. The restaurant has an unofficial "Official V Public Relations" run by its social media staff; this is the first time it has officially tapped a VTuber for a commercial. The fair and the broadcast start date are still to be announced.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.