Eisai And Pokemon Sleep Release Two Sleep Awareness Videos
Eisai is using a game character to reach people who put off sleep, and the campaign's own cited data show restorative sleep has not improved for over a decade among Japanese adults aged 20 and above.
Reporting from 1 source: Nijimen.
Eisai released two sleep awareness videos with the smartphone app Pokemon Sleep on its sleep information site and YouTube. The videos are "Aru Aru no Uta-hen," which depicts everyday experiences such as unrefreshing awakenings and late caffeine, and "Snorlax to no Kurashi-hen," which follows a working-age protagonist prompted by Snorlax to go to bed. Eisai also distributes the picture book "Snorlax's Dream" and an "Oyasumi Guide."
Eisai produced the videos as part of sleep awareness work with Pokemon Sleep, drawing on scientific knowledge about sleep. The stated aim is to give a wide range of generations a reason to look at their own sleep and daytime performance, and to reach people who tend to put sleep off.
The company cites an estimate of 12.4 million Japanese adults, 11.8 percent, with insomnia and accompanying daytime dysfunction. It also cites the 2023 National Health and Nutrition Survey, where the share of people who feel rested from sleep has not improved for over 10 years across generations aged 20 and above, and the share sleeping under six hours a day reaches 38.5 percent for men and 43.6 percent for women.
- Aru Aru no Uta-hen: Depicts everyday common experiences such as unrefreshing awakenings, nighttime caffeine, and getting absorbed in games or social media before bed.
- Snorlax to no Kurashi-hen: Features a working-age protagonist who is prompted by Snorlax to turn attention to their own sleep.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.