EU AI Act Labeling Rules Take Effect August 2
The EU's AI Act labeling rules now apply to AI-generated content, requiring providers and deployers to mark outputs in a machine-readable format and disclose deepfakes and public-interest AI text, with fines up to 15 million euros or 3 percent of global annual turnover.
Reporting from 1 source: GIGAZINE.
The EU's AI Act labeling rules took effect on August 2, 2026. AI-generated images, audio, video, and text must be marked in a machine-readable format so they can be identified as artificially created. Deepfakes and AI-generated text conveying public-interest information require disclosure to viewers. Chatbots, AI agents, and avatars must inform users they are AI at the start of interaction. Fines reach up to 15 million euros or 3 percent of global annual turnover.
The EU's AI Act labeling rules took effect on August 2, 2026. AI-generated images, audio, video, and text must be marked in a machine-readable format so they can be identified as artificially created. Deepfakes and AI-generated text conveying public-interest information require disclosure to viewers. Chatbots, AI agents, and avatars must inform users they are AI at the start of interaction.
The obligations apply to both providers developing AI systems and deployers using AI in their products, services, or publications. There is no geographic exemption: AI-generated content used within the EU is subject to the rules regardless of where the company is based. Fines reach up to 15 million euros or 3 percent of global annual turnover, with reductions for small and medium-sized enterprises.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.
Sources
- GIGAZINE EUの「AI法」によりAI生成コンテンツにラベル表示が義務付け