Final Sentence Developer Tells Players Not to Buy the Game
A developer publicly telling potential customers not to buy their game, even to save them a few dollars, is an unusual marketing tactic that generated significant community goodwill and attention for a title struggling with low player counts.
Reporting from 1 sources: Automaton.
Brusnika, the developer of the typing battle royale game Final Sentence, posted a notice on the Steam store page on May 26 telling players not to buy the game now because a sale is coming soon. The developer recommended waiting for the discount and suggested spending the saved money on coffee or an air duster for cleaning keyboards. The notice went viral on Reddit, but the game currently has a peak concurrent player count of around 30, below the battle royale mode's maximum.
Brusnika, the developer of the typing battle royale game Final Sentence, posted a notice on the game's Steam store page on May 26 that read "DON'T BUY THIS GAME." The reason was not a defect or cancellation but an upcoming sale: the developer said players should wait for the discount rather than pay full price now. The notice recommended spending the saved money on coffee or an air duster to clean keyboards. The post went viral on the r/Steam subreddit, where a thread praising it as "literally the nicest thing I've seen on steam" received over 13,000 upvotes. Despite the goodwill, Final Sentence has a peak concurrent player count of around 30 over the past seven days, below the 40-player maximum for its battle royale mode. Brusnika also outlined planned updates during the sale period, including multilingual support, Steam trading cards, difficulty adjustments, and an in-game league system. The game has nearly 350,000 wishlist entries, suggesting the developer hopes the sale will revive interest.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.