Fist of the North Star Teams With ROUND1 for Sports Arcade Collaboration
The campaign extends the Fist of the North Star brand into a live entertainment venue partnership, a common but notable move for a 40-year-old franchise that continues to pursue cross-media activations.
Reporting from 1 sources: Comic Natalie.
A collaboration between the Fist of the North Star anime and Japanese sports arcade chain ROUND1 runs from May 29 to August 30, 2026. The campaign includes a visual of Kenshiro, Raoh, Toki holding a basketball, and Jagi with a badminton racket, plus collaboration menus, novelty items, crane game prizes, and themed rooms at two stores.
The collaboration visual leans into the sports arcade setting: Toki holds a basketball while Jagi wields a badminton racket and shuttlecock, a deliberate contrast to the series' signature martial arts violence. ROUND1 will sell themed food items such as Big Dipper Petit Choux and Death Cry Potato at 93 stores nationwide. Customers who order eligible menu items receive acrylic coasters from May 29 to July 14, then pop-up coasters from July 15 to August 30. A B4 Visual Mat novelty comes with collaboration packs, with different designs for each half of the campaign. Two stores, one in Tokyo's DiverCity and one in Osaka's Sennichimae, will host dedicated collaboration rooms. The campaign runs through the summer, ending August 30.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.
Sources
- Comic Natalie 「北斗の拳」×ROUND1キャンペーン開催、ビジュアルにバスケットボール持つトキ - コミックナタリー