Forbes Japan New Sales of the Year 2026 Grand Prize Goes to Itoki
The award highlights enterprise companies with 1,000 or more employees that practice a new sales model, with Itoki recognized as the most outstanding among the four category winners.
Reporting from 1 sources: ASCII.jp.
Forbes Japan and Knowledge Work Inc. held the awards ceremony for New Sales of the Year 2026 on June 8 at Grand Hyatt Tokyo. Four category award winners were honored, and Itoki Inc. received both the Sales Innovation Award and the grand prize. NEC Corporation, Freee K.K., and Ricoh Japan Corporation also won category awards.
Forbes Japan and Knowledge Work Inc. co-hosted the awards ceremony for New Sales of the Year 2026 on June 8 at Grand Hyatt Tokyo. The award shines a light on enterprise companies with 1,000 or more employees that practice what the organizers call "NEW SALES," a new model for sales organizations. Four companies were honored as category award winners, and Itoki Inc. took the grand prize for having the most outstanding initiatives among them.
Itoki also won the Sales Innovation Award. NEC Corporation received the Knowledge Driven Award, Freee K.K. won the Next AI Award, and Ricoh Japan Corporation took the Value Shift Award. Three finalist companies were also selected: JTB Corp., Nikkei Inc., and Hitachi Systems, Ltd. The August issue of Forbes Japan, released June 25, features coverage of the award-winning companies' initiatives.
- Itoki Inc.: Grand Prize and Sales Innovation Award
- NEC Corporation: Knowledge Driven Award
- Freee K.K.: Next AI Award
- Ricoh Japan Corporation: Value Shift Award
- JTB Corp.: Finalist
- Nikkei Inc.: Finalist
- Hitachi Systems, Ltd.: Finalist
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.